Content about Bruce A. Efird

September 4, 2014

Just two days after reporting second-quarter results, Fred's posted August results. Improved sales and traffic in the month were driven, according to CEO Bruce A. Efird, by initiatives that the company implemented for the first time in August.

August 7, 2014

Fred’s has brought Craig Barnes and Kelly Ma on board to lead the company’s new sourcing team, as part of the regional discount chain’s efforts to strengthen its overall inventory and buying management capabilities. The company tapped the pair in conjunction with its July sales results.

February 6, 2014

The weather posed a significant challenge for Fred’s in January. According to CEO Bruce A. Efird, Mother Nature not only disrupted consumer shopping patterns, but also resulted in more than 120 store closings during the final week of the month.

August 29, 2013

Fred's experienced growth in sales, customer traffic, average ticket and gross margin for the second quarter ended Aug. 3.

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