Content about CPG

May 1, 2014

Walmart may not operate stores in New York but it managed to enlist the aid of the city’s top trash executive to reinforce the importance of accelerating recycling efforts.

April 25, 2014

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before.

January 22, 2013

Expect to see more consumer package goods on warehouse club shelves, as a new survey reveals this to be a high growth area for CPG companies.

March 9, 2012

To be successful, growth strategies must go beyond theoretical strategic platitudes, proprietary consumer and shopper insights, robust analytics, and innovative growth platforms; they ultimately must be measurable. To be successful in today’s fast changing world, CPG companies and retailers need to be able to quickly confirm that their strategies are working and, if they are not, quickly regroup and adapt. Strategies today need to be living, evolving blueprints that are continually tested, measured, and reinvented.