Content about Childhood

November 24, 2014

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.

October 28, 2014

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

October 16, 2014

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

September 17, 2014

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

September 16, 2014

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

September 11, 2014

Walmart released its top toy list for 2014 the same day Toys “R” Us unveiled holiday strategies at its flagship store in New York.

June 12, 2014

Toys “R” Us reported a 4% same store sales increase during the first quarter, a surprisingly strong figure given the weather related challenges cited by other retailers who experienced weak sales.

May 22, 2014

Toys “R” Us has appointed Campbell Lennox as managing director of the company’s Australia unit, effective May 26. Lennox will report to Monika Merz, president, Toys “R” Us, Asia Pacific.

May 16, 2014

More than 1,200 leaders from the toy and baby products industries gathered at the Marriott Marquis Hotel in New York to celebrate the 2014 Toys “R” Us Children’s Fund Gala.

April 24, 2014

Former Supervalu and Canadian Tire executive Wayne Sales was named to the board of directors at Toys “R” Us to fill a position vacated by Michael Calbert.

January 21, 2014

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

December 17, 2013

Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.

November 26, 2013

Antonio Urcelay has replaced Gerald Storch as chairman of Toys “R” Us and the retailer also named Richard Markee to its board.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

October 16, 2013

Toys “R” Us late Wednesday named Antonio Urcelay CEO and brought in former Walmart executive Hank Mullany to serve in the newly created role of president of U.S. stores.

September 24, 2013

Toys “R” Us is preparing for the holiday season with plans to hire 45,000 employees to staff its stores and distribution centers nationwide. This number is basically flat from last year’s holiday staffing totals.

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

May 13, 2013

Toys “R” Us has made some changes to its executive leadership. The company has announced that Michael D. Fascitelli and Michael Ward have resigned their spots on the company’s board of directors.

April 18, 2013

Key Mattel brands drove Mattel sales for the first quarter of 2013. Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

March 28, 2013

Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources.

February 12, 2013

Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

February 8, 2013

Heading into the toy industry's largest trade show next week, toy manufacturer, Hasbro, reported net revenues of $1.28 billion for the fourth quarter of 2012, compared with $1.33 billion in 2011.

February 4, 2013

Mattel reported a fourth-quarter net sales increase of 5% to $2.26 billion from $2.15 billion for the same period last year.

January 10, 2013

Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

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