Lands' End is targeting all the parents who put "new uniforms" on their back-to-school lists this year with a brand new and improved uniform assortment.
Big Lots is giving consumers a new budget-friendly option when it comes to baby supplies.
Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.
Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.
Sam's Club announced the launch of Simply Right Baby Care, which will be part of its overal Simply Right health and wellness brand.
Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart.