In a survey of more than 6,200 consumers collected during the peak holiday shopping season between Thanksgiving and Christmas, Amazon scored highest among 25 of the top mobile commerce companies in terms of customer satisfaction, according to a report released Tuesday by ForeSee.
Retailers pushed to extend the high level of holiday shopping and foot traffic by promoting post-holiday specials and markdowns on seasonal merchandise in January. However, as expected, shopper traffic continued to drop off significantly after the end of the holiday season.
Last minute holiday shoppers will have some help from Macy’s this year, as the retailer plans keep most of its stores open 48 hours straight the weekend before Christmas, from 7 a.m. Friday, December 21 through 7 a.m. Sunday, December 23.
Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.
Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.
Walmart’s U.S. stores regained customer traffic during the fourth quarter and president and CEO Mike Duke said the company had a great Christmas, but it didn’t feel that way to investors who couldn’t dump shares of the company fast enough after earnings were released on Tuesday.