March 5, 2014

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

May 1, 2013

Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.

April 1, 2013

Collective Bias, the Bentonville, Ar.-based company pioneering the field of social shopper media, secured $10.5 million in funding.

February 10, 2012

In case you missed it, Kate Berg, president of Bentonville-based Collective Bias, shared her views about where social media is headed and what it means for brands in the most recent issue of Connecting Northwest Arkansas.

February 8, 2012

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

December 23, 2011

Kate Berg has been name president of Collective Bias, the rapidly growing social shopper marketing firm based in Bentonville, Ark.