Content about Communication

May 29, 2014

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

April 16, 2014

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

March 28, 2014

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

January 24, 2014

Following its fourth-quarter results, Kimberly-Clark plans to pursue targeted growth initiatives and support growth opportunities with increased advertising and research spending.

November 5, 2013

Macy's has integrated NantMobile’s iD visual recognition technology into its Star Gifts app to allow customers to shop on the go from catalogs, billboards and magazine ads.

August 15, 2013

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

August 5, 2013

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

July 9, 2013

National retail brand builder Zimmerman Advertising has shaken up its leadership team. It appointed former Papa John's International CMO Andrew Varga to agency president and promoted its current president Pat Patregnani to CEO.

July 3, 2013

Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales.

June 11, 2013

Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

June 4, 2013

Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.

May 15, 2013

Walmart has partnered with Inward Strategic Consulting to design an innovative way to engage with staff and foster what the company hopes is a fun yet productive work environment that enhances customer experience.

March 8, 2013

Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships.

November 29, 2012

Digital audience measurement firm comScore has launched a new service called Media Metrix Multi-Platform to help advertisers makes sense of how shoppers are interacting with their brands in an increasingly multi-channel world.

November 14, 2012

Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

July 11, 2012

ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.

July 6, 2012

It may be back to basics in Walmart’s apparel department, but shoppers still crave discounted brands and fashion as evidenced by continued strength at some familiar retailers.

June 27, 2012

Walmart is offering its customers more ways to connect with the availability of a new prepaid mobile broadband service from TruConnect Mobile.

June 14, 2012

Walmart in May continued its heightened level of advertising activity, hitting the market with an increased number of circulars that contained more pages. For a look at how Walmart’s promotional activity stacked up to other leading retailers, click here to see the last monthly data from Market Track.

 

April 16, 2012

JAKKS Pacific Inc., appointed Carmine Russo president of its international division with responsibility for growing international sales and overseeing marketing, advertising, promotions and distribution operations across all product divisions.

April 2, 2012

Target has brought in someone with both advertising and retail experience to oversee its marketing efforts.

February 10, 2012

Walgreens is following in the footsteps of the likes of Target and Walmart in offering a digital edition of its weekly advertising circular that will offer additional items through Walgreens.com and the company's mobile applications.

February 2, 2012

Mobile marketing has been the “next big thing” long enough that it almost seems like old news. Mobile advertising is projected to reach $55 billion in 2012, and has the distinction of being the fastest medium to reach $1 billion in spending; it took only five years, versus 16 years for the Internet to hit that level of investment.

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