Trendy teen retailer Hot Topic is banking on the popularity of the upcoming animated movie The Book of Life to drive sales of an exclusive merchandise offering inspired by the 20th Century Fox and Reel FX Animation Studios film.
Meijer is preparing for Halloween, a growing category, and marketing an assortment of costumes not only to youth but also to pets.
PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats.
The air is getting colder and retailers are already gearing up for the Christmas season, but before they do that, they will have to get through Halloween.
So much for the weak economy. A record number of people, 161 million to be precise, are expected to celebrate Halloween this year, according to the National Retail Federations annual survey.