Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.
OfficeMax has opened Digital IC2, a digital innovation collaboration center, in its headquarters in Naperville, Ill.
Art suppliers and writing instrument supplier Faber-Castell USA named Delanie West as VP of the company’s Creativity Center.
E. & J. Gallo Winery and the Campbell Soup Company have won the 2013 CPG Awards for Innovation and Creativity.
The National Stationery Show has joined forces with the Craft & Hobby Association to provide those in the social stationery and crafts and creative hobby industries with new resources.
Same store sales at Bed Bath & Beyond could be in for a nice bump if a pricy new hair removal product becomes popular with shoppers.