Content about Crowdsourcing

April 15, 2013
Dr Pepper turns to crowdsourcing for new ad star

Dr Pepper is on a quest to find one one-of-a-kind fan to feature in its upcoming advertisements.

December 28, 2012
Pepsi, Beyonce put fans on Super Bowl field

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

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