Content about Customer Growth Partners

July 28, 2011
BTS shoppers don’t know what they don’t know

Retailers who release monthly sales next Thursday will offer fresh insight and hard numbers on back-to-school shoppers’ early season spending behavior and that’s a good thing because so far opinions offered by forecasters are all over the place.

July 5, 2011
A favorable outlook for BTS

Shoppers face a lot of economic headwinds this back-to-school season, but one forecaster has seasonal sales growing by 6.2% to $467 billion, the most since 2006.

That’s according to retail consultants Customer Growth Partners’ annual BTS forecast, which defies warnings of a double-dip recession and sees American households as being more resilient with their back-to-school spending during the July through September time frame.

March 28, 2011
Every day confusing prices

Two new prices studies out this past week show Target and Walmart are so close to one another on a basket of goods that shoppers would have a hard time discerning which company is the low-price leader.

That’s a good thing for Target, but not so much for Walmart where the company is intent on convincing shoppers it has the lowest prices. Sometimes it does and sometimes it doesn’t, as researchers at Credit Suisse and Customer Growth Partners discovered.

February 10, 2011
Department stores emerge as concern along with Dollar stores

The retail consulting and research firm Customer Growth Partners is out with a new report highlighting the fact that department stores gained market share last year for the first time in nearly three decades.

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