July 29, 2015

A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

May 22, 2015

A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing retailers to refine plans on how to meet the needs of this new generation. 

May 4, 2015

Shopper sentiment surged in the first quarter of 2015 amid optimism over the labor market, job stability, personal finances and gas prices, according to a new survey.

April 10, 2015

Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.

January 23, 2015

In recent years, the Millennial generation surpassed baby boomers as the largest population of consumers in our country. One of the greatest challenges for retailers is identifying ways to keep brick and mortar locations relevant to the convenience-seeking and highly digital Millennial audience.

December 22, 2014

The urge to impulse-shop during the holidays runs strong among Americans, but even stronger among a particular age group, according to a new survey.

January 10, 2014

With the surge in smartphone and tablet purchases in recent years, and the increasing accessibility of Wi-Fi, there is no surprise that almost 70% of consumers are now shopping online as well as in stores. Among those leading the trend are millennials (ages 18–33) making $75,000 or more a year.

January 3, 2014

GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.

July 18, 2013

Given the choice of shopping at only one retailer for the rest of their lives, millennial parents chose Walmart over several other popular retailers.

September 6, 2012

A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.