July 29, 2015

As shoppers get ready to slip back into their jeans for the upcoming fall and back-to-school seasons, it makes sense that Target has given its denim assortment a big refresh.

July 15, 2015

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

July 14, 2015

Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection. 

April 10, 2015

American Eagle is leveraging the star power of Brad Pitt to launch an innovative denim recycling program that will put needy people in affordable homes. 

October 17, 2014

With a name and a logo similar to another leading denim brand, Keirin Cut Jeans has turned to social media with a Kickstarter campaign to launch its new line.

July 1, 2014

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

April 23, 2013

Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

July 31, 2012

JCPenney is not dead yet. New shops and free haircuts may help.

March 14, 2012

Nothing is ever as easy as it seems in the retail industry. Take Target’s decision to not sell denim jeans that have been distressed using the sand blasting method. That means the company or its suppliers now have to amend or implement some type of reporting infrastructure and audit protocol to ensure any distressed jeans Target sells achieved their weathered look through appropriate means. For an insightful look at the issues of eco-labels and the certification process that underpins the validity of such claims, check out this column from Deloitte Consulting executive Chris Park.

October 11, 2011

Apparel manufacturer and retailer The Jones Group confirmed Tuesday that it is in discussions to divest its jeanswear division for between $350 million to $400 million.

October 5, 2011

American Eagle Outfitters announced that it has teamed up with Cotton Incorporated to launch a denim recycling program at more than 850 American Eagle Outfitters stores and 47 college campuses across the United States.

December 5, 2010

Target announced that it will offer an exclusive, limited-edition collection of William Rast, the premium...

October 5, 2010

Gap announced that through Oct. 20, it is teaming up with Cotton Incorporated to collect...

August 2, 2010

Gap has announced the launch of Gap1969.com, an online hub for all things denim, as...

June 27, 2010

Gap announced that it has introduced the 1969 Premium Jeans collection to its GapKids division ......