Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.
Time is running out for entries into this year's Crash the Super Bowl contest by PepsiCo’s Doritos brand.
New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.
Lay's potato chips has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million grand prize.
Mauro Porcini has been named chief design officer at PepsiCo, the company announced.
Target shoppers whose Fourth of July activities involve more than eating Doritos and drinking Coke can expect to pay considerably more than last year.