October 17, 2014

Disney’s Frozen and Marvel’s Spider-Man characters are being used by the entertainment company’s consumer products group to get kids to eat more apples.

October 3, 2014

How well many retailers perform this holiday season in store and online will be determined by the shopping preferences of a demographic group that doesn’t typically get a lot of love from marketers.

January 14, 2014

Babies"R"Us has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents.

August 21, 2013

E.p.t, creator of the home pregnancy test, is spreading brand awareness via social media, by launching a contest on Twitter for Labor Day, which celebrates moms in labor.

October 22, 2012

Ikea helped out young people transition out of foster care by donating 110 bags filled with Ikea products.

October 5, 2011

While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives.

February 1, 2011

The Chicco brand of baby gear hit Target stores this week with three key items featured in the retailer’s weekly ad. Those same items were then called out in stores with red placards the size of album covers, in case anyone remembers what those were, that featured the advertised sales price.

January 26, 2011

If ever there were a case of turning lemons into lemonade, the Toys“R”Us exchange program is it.

September 19, 2010

Target is teaming up with Baby Buggy, a non-profit organization founded in 2001 by Jessica...

August 11, 2010

Toys"R"Us Inc. announced that it has paired up with LittleMissMatched to bring an exclusive assortment...

June 4, 2010

Understanding that city-dwelling parents often need multiple strollers for transporting their children, the Union Square shop features a variety of boutiques showcasing products from such brands as Bugaboo, Maclaren and Stokke. As an added benefit to shoppers, Babies"R"Us has an on-site stroller specialist to help parents find the best stroller for getting around the city. And when it comes to maneuvering strollers through the store, the redesigned Union Square store boasts wider aisles and an easier-to-navigate layout.

June 28, 2009

Sam's Club, along with Working Mother magazine, honored 30 "Working Mothers of the Year" for...