Forty participants in the annual OfficeMax ElfYourself campaign are due to join in next week’s McDonald’s Thanksgiving Parade in Chicago.
Usually Walmart is the retailer promoting the midnight release of some hot Hollywood title, but early next month Target is taking a run at the new release strategy with the release of The Twilight Saga: Breaking Dawn – Part 1.
Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll.