Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.
Abercrombie & Fitch credited an ongoing profit improvement initiative as driving its net income growth in the second quarter, which increased 13% to $12.9 million, from $11.4 million a year ago, and beat Wall Street estimates.
Soft traffic and promotional activity have continued to put Guess’ North American stores under pressure, but the retailer said it is encouraged by its North American online business, which soared 50% in the second quarter.
Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.
Clothing company Kellwood has named Marc Babins the president of its western region. Babins — who has been in the apparel industry for most of his career — will head up Kellwood’s largest operations unit in City in Industry, California.
Shopko is looking to drive traffic to its stores and e-commerce site with the launch of a new fashion blog called TREND.spire. The blog offers shoppers tips on how to put outfits together with pieces from either bricks-and-mortar locations or online.
New Orleans Saints quarterback and Texas native Drew Brees will become mayor for the day of Comfort, Texas, on July 23 when the small town is temporarily renamed Advanced Comfort as part of a promotion for a new line of Wrangler jeans.
Stuart Weitzman has named Monica Schwartz as chief global digital and e-commerce officer. She will report directly to CEO Wayne Kulkin and will be based out of the company's international headquarters in New York.
In conjunction with its new premium tween brand for girls called I Heart UGG, UGG Australia is planning to launch on July 14 a dedicated e-commerce site that will offer the entire product line called iheartugg.com.
HanesBrands plans to acquire DBApparel of France from Sun Capital Partners, provided consultation with European and French works councils representing DBA employees is completed and customary closing conditions are met.
After helping brands such as Michael Kors, Coach, J Crew and Victoria’s Secret develop and execute digital strategies, Ian Cohen has joined the nation’s largest rent-to-own company as vp of omnichannel.