Content about Fast-moving consumer goods

August 28, 2014

Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI.

May 29, 2014

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

October 18, 2013

Driving sales with an established brand at multiple retail accounts is hard enough for the biggest consumer packaged goods companies. Creating a new brand in a nonexistent category is even more daunting as a pair of entrepreneurial family members discovered a decade ago when they launched the Granite Gold line of stone-care products. This is their story.

November 16, 2012

Some of the biggest names in the retail and consumer packaged goods industry were recognized by the American Cancer Society with 2012 Excellence in Philanthropy Awards.

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