The holiday force has awakened earlier than ever at Walmart with the Aug. 28 launch of a major initiative called Toy Week.
Kmart has unveiled its annual Fab 15 holiday toy list, a week after Toys “R” Us announced its Fabulous 15.
Walmart released its top toy list for 2014 the same day Toys “R” Us unveiled holiday strategies at its flagship store in New York.
Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”
While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives.