Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The callawayapparel.com site offers U.S. and Canadian customers a fully-branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.
Golfsmith International plans to open its first specialty golf store on New York City’s Fifth Avenue. By positioning its interactive store in the heart of the Big Apple, Golfsmith will reach both New York area golfers as well as tourists visiting the city from around the world.
Golfsmith International is teeing up for the opening of its first Xtreme golf store in Myrtle Beach, S.C. The 35,000-sq.-ft. space has been designed to encourage customers to try out products in an interactive hi-tech environment before they buy.
Specialty golf retailer Golfsmith International has promoted Eli Getson to EVP, general merchandising manager. In his new role, Getson will be responsible for all North American merchandising activity across the company's U.S. Golfsmith stores, Canadian Golf Town stores and e-commerce channels for both brands.