In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.
Macy’s flagships in Herald Square, New York, and Union Square, San Francisco, are the first major retail locations to deploy Shopkick’s Apple iBeacon-based presence signal. The trial is in closed beta and is anticipated to go live to Shopkick users within weeks.
Macy’s, Inc. is looking to NYC & Company, a marketing, tourism and partnership organization for New York City, to help the retailer co-brand its new Herald Square Visitor Center as an official New York City information center.