March 19, 2013

Rite Aid has expanded its Easter and spring supplies at its stores in anticipation of the holiday and season, the retail pharmacy chain said Monday.

May 11, 2012

There was an increase in the number of circulars retailers released in the month of April, while page counts increased only slightly.

April 4, 2011

Target is scheduled to release monthly sales for March this Thursday, and the company has already indicated its same-store sales figures won’t be pretty due to the late arrival of Easter. The holiday isn’t until April 24 this year, so the bulk of sales related to Easter will occur in April whereas last year Easter fell on April 4, so a greater percentage of seasonal sales fell in March. The situation wreaks havoc on monthly comparisons, which is why Target has forecast March comps will decline in the mid to upper single-digit range as the results are compared to a prior year period that included the benefit of Easter.