Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.
Famous Footwear has unveiled a free app for iPhone and Android that offers shoppers instant access to savings they can earn through Famous Footwear’s rewards program, as well as exclusive mobile discounts and offers.
In a move designed to expand its existing consumer base, Gerber has launched its 2013 photo search, leveraging social media to encourage parents or legal guardians of children up to 48 months of age to participate.
The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.
Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.