Content about Identification

December 6, 2013

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

October 29, 2013

Procter & Gamble, a Worldwide Olympic Partner, kicked off the company’s Thank You Mom campaign with its Raising an Olympian series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).

August 29, 2013

The National Football League begins play soon and Procter & Gamble’s Tide brand is leveraging is relationship with all 32 teams with an innovative social media campaign.

August 2, 2013

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

June 4, 2013

Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

February 11, 2013

Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property.

November 6, 2012

In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday.

October 7, 2011

HSN is bringing Quick Response (QR) codes to a new shopping frontier by becoming the first retailer to use them on television.

May 9, 2011

BrandZ has released its list of the 100 most valuable global brands, and Target came in at number 5. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

March 28, 2011

In a decision that is sending waves across the national retail industry, the California Supreme Court recently held that ZIP codes constitute “personal identification information” under the Song-Beverly Credit Card Act. The decision, Pineda v. Williams-Sonoma Stores Inc., generally will expose retailers who request such information from customers paying with a credit card to penalties of up to $1,000 per request. It already has triggered literally more than one hundred putative class action lawsuits in a matter of weeks against retailers doing business in California, including those who have relied on earlier lower court opinions blessing such information requests. And it likely will chill retailers’ marketing and anti-fraud efforts, while impeding customer efforts to obtain the full benefits of the retailers’ services and products.

January 12, 2011

Specialty apparel retailer Wet Seal announced that it has entered into an employment contract with Susan McGalla to serve as its new CEO through Aug. 8, 2014. McGalla will assume her position as CEO on Jan. 18. Ed Thomas will remain as interim CEO until Jan.18, 2011, and thereafter will remain employed by the company until Feb. 8, to assist with transition.