PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season.
Phillips-Van Heusen announced that it has entered into a licensing agreement with Ram Pacific under which Ram Pacific will market and distribute apparel and accessories under PVH’s IZOD brand in Singapore, Indonesia, and Malaysia.
Phillips-Van Heusen and Comfort Revolution announced that they have entered into a licensing agreement under which Comfort Revolution will market and distribute memory foam bedding and stadium seat cushions under PVH’s IZOD brand.