Content about Jeans

November 13, 2013

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

April 23, 2013

Wrangler has drafted New Orleans Saints quarterback Drew Brees to endorse its denim brand.

February 20, 2013

NEW YORK — Iconix Brand Group has acquired Lee Cooper, a global lifestyle brand with over a 100-year heritage for $72 million in cash. The brand was acquired through the company's Luxembourg subsidiary, Iconix Luxembourg Holdings Sarl. 

August 8, 2012

Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign.

July 31, 2012

JCPenney is not dead yet. New shops and free haircuts may help.

March 14, 2012

Nothing is ever as easy as it seems in the retail industry. Take Target’s decision to not sell denim jeans that have been distressed using the sand blasting method. That means the company or its suppliers now have to amend or implement some type of reporting infrastructure and audit protocol to ensure any distressed jeans Target sells achieved their weathered look through appropriate means. For an insightful look at the issues of eco-labels and the certification process that underpins the validity of such claims, check out this column from Deloitte Consulting executive Chris Park.

October 11, 2011

Apparel manufacturer and retailer The Jones Group confirmed Tuesday that it is in discussions to divest its jeanswear division for between $350 million to $400 million.

July 19, 2011

Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com.

July 6, 2011

Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program.

June 13, 2011

VF Corp., owner of the Wrangler, Lee, 7 For All Mankind, among other big name apparel brands, has added another apparel juggernaut to its ranks.

April 5, 2011

American Apparel announced that it has launched its first line of jeans called, "Made in USA."

December 14, 2010

The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.

“Our guests rely on Target for our unique and innovative designer partnerships and the William Rast for Target collection is sure to deliver,” said Target SVP Trish Adams.

The arrival of merchandise in stores on Dec. 19 is curious timing since that doesn’t give shoppers much time to buy the goods as gifts and then after Christmas, those inclined to buy the goods may find themselves tapped out and unable to do so.

William Rast is the creation of entertainer Justin Timberlake and his childhood friend and restaurateur Trace Ayala who came up with the name by combining Timberlake’s grandfather’s first name and Ayala’s grandfather’s last name. The lifestyle brand was created five years ago and today offers a selection of contemporary men’s and women’s ready-to-wear collections, footwear and eyewear that, prior to its impending arrival in Target, was sold at price points ranging from $50 to $700 in department and specialty stores. The offer available at Target is said to consist of skinny, bootcut and straight-leg jeans with premium fit, wash and detailing, utilitarian and plaid woven shirts, motorcycle jackets, leggings and skirts. The men’s collection embodies a rugged style, while the women’s collection blends tomboy fashion with feminine tailoring.

December 5, 2010

Target announced that it will offer an exclusive, limited-edition collection of William Rast, the premium...

October 5, 2010

Gap announced that through Oct. 20, it is teaming up with Cotton Incorporated to collect...

August 2, 2010

Gap has announced the launch of Gap1969.com, an online hub for all things denim, as...

June 27, 2010

Gap announced that it has introduced the 1969 Premium Jeans collection to its GapKids division ......

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