February 28, 2011

Target is set to report February same-store sales this Thursday and offer the first data point of the new fiscal year in which same-store sales are forecast to increase in the range of 4% to 5%. For February, the company has forecast a low single-digit increase and last week in conjunction with the release of fourth-quarter results confirmed it was on track to meet the low single-digit number.

As for the full year and the projected 4% to 5% gain, Target expects much of the growth to be driven by the PFresh program and REDcard Rewards, but plenty of challenges and uncertainties loom.