Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.
Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.
Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.
The Hillshire Brands has appointed former Kraft executive Brian Davison as SVP of corporate strategy and development.
Kraft is gearing up for the New Year with more than 40 new food and beverage choices for consumers.
Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop.
The NPD Group, Inc. has named Kevin Gilbert as director of home improvement, reporting to Perry James, the president of home and office supplies.
A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.