Content about Kraft Foods Group

April 15, 2013
Kool-Aid icon gets a brand refresh for summertime sales

Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

April 2, 2013
Walmart teams with top grocery suppliers to fight hunger

Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

January 31, 2013
Kraft Foods fulfills marketing needs with new role

Kraft Foods Group is stepping up its marketing efforts by naming Deanie Elsner to the newly created role of chief marketing officer, reporting directly to company CEO, Tony Vernon.

November 8, 2012
On solid 3Q, Kraft promises more innovation for key brands

Kraft Foods Group reported that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.

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