With Amazon’s customer retention rate hovering north of 90%, customer loyalty initiatives are understandably at the top of every retail CMO’s to-do list.
By Victor Ho, CEO, FiveStars
Kroger attributed its gains in sales and earnings in the second quarter to cost control and increased customer loyalty and was confident enough to raise its earnings guidance.
Earlier than ever opening hours over the holiday weekend placed unprecedented demands on store associates.
Kroger CEO David Dillon said the company will continue to focus on customer loyalty, after reporting last week that it saw identical-store sales increase for 30 consecutive quarters.
Good customer service sells, according to a new study conducted by American Express.