Content about Market research

April 17, 2013

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

March 8, 2013

Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships.

February 25, 2013

The latest research from SymphonyIRI Group’s Times & Trends, “2012 CPG Year in Review: Finding the New Normal,” reveals that budget restraints are still causing consumers to remain frugal in 2013, despite signs of economic recovery.

February 12, 2013

In light of Walmart's recent decision to share its point-of-sale (POS) data with select research companies for the first time since 2001, research company SymphonyIRI Group has partnered with 8th & Walton, a Walmart supplier education and Retail Link training business, to offer courses that will educate suppliers on the use of Walmart and multi-outlet POS data.

February 11, 2013

Though a 2% increase in payroll tax may seem insignificant for middle- and upper-income families, it can cause a major change in shopping behavior for lower-income families, a new study has found.

January 24, 2013

One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey.

January 22, 2013

Expect to see more consumer package goods on warehouse club shelves, as a new survey reveals this to be a high growth area for CPG companies.

May 22, 2012

Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

May 13, 2011

Turns out Shakespeare’s famous line, “A rose by any other name would smell as sweet,” doesn’t quite fit with every scenario. Case in point, Wal-Mart Stores, which, according to Millward Brown Optimor’s BrandZ ranking of the top 20 global retail brands, saw its brand value diminish when it decided to rename its Wal-Mart stores, Walmart. 

May 9, 2011

BrandZ has released its list of the 100 most valuable global brands, and Target came in at number 5. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

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