Content about Marketing

May 15, 2012

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

April 27, 2012

Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.

April 19, 2012

HSN has named Anne Martin-Vachon chief merchandising officer, effective May 14.

April 18, 2012

Target and other retailers have fought unsuccessfully for years to level the e-commerce playing field in the United States by requiring Amazon.com and other online-only merchants to collect sales tax. Doing so would eliminate the Internet-pure-play retailers’ most significant competitive advantage, and for a glimpse of just how significant look no further than Canada.

April 13, 2012

A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

April 5, 2012

Dick's Sporting Goods is looking into opportunities beyond the United States and has agreed to make a 20 million pounds Sterling strategic investment in JJB Sports plc, a leading U.K. sports retailer.

April 5, 2012

Jeffrey Jones hit the marketing world’s equivalent of the lottery by landing the top marketing job at Target, a company with a well deserved reputation for clever campaigns and innovative brand activation strategies that will spend an estimated $1.4 billion on advertising this year. What more could a marketer ask for?

April 4, 2012

Consumer Reports readers who shop at Target gave the company middle-of-the-road marks on service and its perishable offerings, but the company scored better on pricing and received the highest marks possible on cleanliness.

April 2, 2012

Target has brought in someone with both advertising and retail experience to oversee its marketing efforts.

April 2, 2012

Consumers have a new incentive to shop at Express, with the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States.

March 16, 2012

OfficeMax has named a new executive to lead its merchandising initiatives including category management, strategic product planning, global sourcing, private label expansion and cost of goods sold.

March 9, 2012

To be successful, growth strategies must go beyond theoretical strategic platitudes, proprietary consumer and shopper insights, robust analytics, and innovative growth platforms; they ultimately must be measurable. To be successful in today’s fast changing world, CPG companies and retailers need to be able to quickly confirm that their strategies are working and, if they are not, quickly regroup and adapt. Strategies today need to be living, evolving blueprints that are continually tested, measured, and reinvented.

March 8, 2012

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011? And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

February 23, 2012

It’s a safe bet that Andrew Pole will never talk to another reporter after the treatment he and Target received in a piece in the Feb.16 edition of The New York Times with the headline, “How companies learn your secrets.”

February 21, 2012

REI (Recreational Equipment Inc.), a national outdoor gear and clothing retailer, has announced that Angela Owen has been named SVP marketing and Lee Fromson has become SVP merchandising.

February 21, 2012

While Walmart maintained the No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012, several other retailers are moving up the ranks.

February 14, 2012

Research results released Tuesday by Temkin Group, which rates the customer experience of 206 large companies across 18 industries, showed that only eight companies deliver excellent customer experience: Sam's Club and Publix led the pack, followed by Starbucks, Subway, Chick-fil-A, Aldi, Winn-Dixie, H.E.B., and credit unions.

February 13, 2012

Supervalu on Monday announced that its new Essential Everyday private-label brand — to include more than 2,400 products by early 2013 — now is available in select independent retail locations.

February 9, 2012

Consistent with Walmart’s drive toward every day low prices, January saw the company run fewer, but larger advertising inserts, according to the latest information from marketing intelligence firm Market Track. To see how Walmart’s advertising activity stacked up to other top retailers, click here.

February 8, 2012

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

February 6, 2012

E-commerce sales continue to grow, proving that more and more consumers are choosing to shop online in addition to or instead of shopping at brick-and-mortar stores.

February 2, 2012

Mobile marketing has been the “next big thing” long enough that it almost seems like old news. Mobile advertising is projected to reach $55 billion in 2012, and has the distinction of being the fastest medium to reach $1 billion in spending; it took only five years, versus 16 years for the Internet to hit that level of investment.

February 1, 2012

SymphonyIRI Group on Tuesday unveiled its latest segmentation solution called DigitaLink, which leverages SymphonyIRI’s Consumer Network Panel, MarketPulse research and analytic capabilities to segment shoppers into unique profiles, enabling suppliers and retailers to better manage marketing efforts with online consumers.

January 30, 2012

Carrefour, the second largest retailer in the world after Wal-Mart Stores, has selected French retailing veteran Georges Plassat, 62, as its next CEO and chairman.

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