Former Pep Boys and Bass Pro Shops marketing executive Ron Stoupa has joined the Sports Authority as executive vice president and chief marketing officer.
Regional discounter Fred’s strong pharmacy sales weren’t enough to help the company avert a 1.4 percent same store sales decline for the month.
Michaels is partnering with a new ad agency on a $180 million marketing plan as the arts and crafts retailer looks to weave a quilt of higher sales and market share.
The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before.
Total sales and comparable-store sales both rose during the month of November for Fred's, the...