May 11, 2015

Toys”R”Us is looking to excite toy shoppers with an all-new assortment of toys from Fisher-Price based on the hit Nickelodeon show, “Blaze and the Monster Machines.”

April 17, 2015

Retailers who rely on a steady stream of new products from suppliers to drive sales will find a new source of digital inspiration in a product development deal between Mattel and the online collaboration community known as Quirky.

April 17, 2015

Retailers who rely on a steady stream of new products from suppliers to drive sales will find a new source of digital inspiration in a product development deal between Mattel and the online collaboration community known as Quirky.

January 21, 2015

The popularity of Disney’s Frozen license and a final surge of spending allowed most U.S. toy retailers to grow sales this past holiday season, according to new data from NPD.

November 25, 2014

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada. 

November 25, 2014

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada. 

November 24, 2014

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.

September 16, 2014

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

September 11, 2014

Walmart released its top toy list for 2014 the same day Toys “R” Us unveiled holiday strategies at its flagship store in New York.

July 2, 2014

The International Licensing Industry Merchandisers’ Association has a new chairman and four new board members.

July 2, 2014

The International Licensing Industry Merchandisers’ Association has a new chairman and four new board members.

May 16, 2014

Mattel has elevated company veteran Tim Kilpin to the role of EVP, international. Kilpin will be responsible for advancing the company’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.

May 16, 2014

Mattel has elevated company veteran Tim Kilpin to the role of EVP, international. Kilpin will be responsible for advancing the company’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.

March 17, 2014

WWE Slam City is the name of a new kids oriented entertainment property from sports entertainment producer WWE and Mattel.

October 15, 2013

Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

September 12, 2013

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

July 22, 2013

Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project Cynthia Neiman as the company’s CMO.

July 22, 2013

Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project Cynthia Neiman as the company’s CMO.

July 17, 2013

Mattel reported net income of $73.3 million for the second quarter ended June 30, a 23% decrease from $96.2 million for the same period last year.

July 17, 2013

Mattel reported net income of $73.3 million for the second quarter ended June 30, a 23% decrease from $96.2 million for the same period last year.

June 28, 2013

DC Comics' costumed superheroes are heading to PetSmart stores in July. The specialty pet retailer will debut an exclusive line of DC Comics-themed pet apparel and toys for dogs by Fetch for Pets.

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

June 18, 2013

Mattel Brands and Fisher-Price is looking to remain players in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth.

June 13, 2013

Retailers are poised to benefit from the June 14 release of The Man of Steel and the extensive licensing activity connected to the latest Superman reboot. Warner Bros. Consumer Products has launched a broad, multi-category licensing program with a variety of global licensees to support the highly anticipated film.