Maybelline New York is rolling out the welcome wagon for Brazilian supermodel Adriana Lima, who served as global spokesperson once before, from 2003-2009.
Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand's global makeup artist. Yadim is lauded for his innovative editorial work and bold runway looks.
Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.
Maybelline New York has launched "City," its first monthly fashion and makeup blog.