Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.
The Hain Celestial Group, a leading organic and natural products company, and NBA center for the Dallas Mavericks Tyson Chandler have teamed up to digitally publish Tyson's Pro Tips, an insider's guide to improve athletic performance.
As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.
Talk about an appropriate spokesperson. Monster, a leading manufacturer of headphones and personal audio equipment, has enlisted retired basketball superstar Dr. Shaquille O'Neal to endorse the company’s products across multiple categories.