Content about Mobile content

March 21, 2014

Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.

February 24, 2014

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

January 16, 2014

Sears and Kmart are the first companies to engage with the Pikato platform and have already seen mobile engagement rates soar 1,100%, according to Pikato.

January 6, 2014

Spindle, a leading provider of mobile commerce solutions, has acquired Los Angeles-based Yowza!!, a leading provider of mobile couponing technology. As a result of the transaction, Spindle will integrate its MeNetwork mobile marketing services with the Yowza!! mobile couponing solution to deliver an end-to-end mobile commerce service.

February 2, 2012

Mobile marketing has been the “next big thing” long enough that it almost seems like old news. Mobile advertising is projected to reach $55 billion in 2012, and has the distinction of being the fastest medium to reach $1 billion in spending; it took only five years, versus 16 years for the Internet to hit that level of investment.

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