March 10, 2015

The decade-old team effort between Lowe's and Habitat for Humanity was on display again this month in Las Vegas, but this time, a six-time NASCAR Sprint Cup champion joined the team as well.

August 12, 2014

A new partnership with Hendrick Motorsports has 3M off to the races. The company has signed a three-year contract to become the primary sponsor of NASCASR driver Jeff Gordon’s No. 24 car, starting in 2015.

July 24, 2014

Toilet paper company Scott is offering two customers the opportunity to win $25,000 bathroom makeovers. The company’s “Pic to Win” sweepstakes is also the brand’s first time partnering with AJ Allmendinger, who drives Scott’s number 47 car for NASCAR.

May 27, 2014

The car Dollar General sponsored in this year’s Indianapolis 500 may have finished 14th, but the retailer’s race team gained notoriety for another reason.

March 21, 2014

Trace One, a product lifecycle management company focused on private label, named Mark Martini to its executive team.

December 23, 2013

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

December 6, 2013

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

August 26, 2013

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign.

August 26, 2013

M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

May 23, 2013

Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 IZOD IndyCar Series.

January 22, 2013

The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

November 26, 2012

Mars will receive the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at Encore at Wynn Las Vegas Thursday, Nov. 29.

October 16, 2012

Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose.

September 7, 2012

Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

July 5, 2012

NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

February 28, 2012

Target will forever be associated with the weirdest Daytona 500 ever after the car it sponsors was mysteriously involved in a single car accident that caused a huge on-track fire and a two-hour delay that caused the already rained-delayed race to finish after midnight on Monday.

February 23, 2012

Tune in this Sunday for the running of the Daytona 500 (coverage begins at noon on Fox) and see whether this is the year Juan Pablo Montoya pilots the number 42 Target Chevrolet to victory.

January 26, 2012

Walmart announced that it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.

October 20, 2011

Walmart’s deeper affiliation with NASCAR continued this week as the good old boys headed to Alabama’s Talladega super speedway for the Good Sam Club 500 where race fans were provided the opportunity to participate in Race Time at Walmart activities.

October 17, 2011

Juan Pablo Montoya may not have had the year he would have liked on the NASCAR circuit where he drives the number 42 Target Chevrolet, but his collective accomplishments throughout an illustrious racing career have earned him a sport in the Miami Sports Hall of Champions.

October 17, 2011

Dario Franchitti and the Target Chip Ganassi race team continued their dominance of the Izod IndyCar Series this year, but any planned championship celebration of a third consecutive championship was marred by the death of fellow driver Dan Wheldon this past Sunday.

August 31, 2011

Office Depot has announced the two small business finalists in its annual “Official Small Business of NASCAR, Courtesy of Office Depot” sweepstakes.

August 25, 2011

Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup.

April 4, 2011

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.