The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.
M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.
NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).
Target will forever be associated with the weirdest Daytona 500 ever after the car it sponsors was mysteriously involved in a single car accident that caused a huge on-track fire and a two-hour delay that caused the already rained-delayed race to finish after midnight on Monday.
Walmart announced that it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.
Walmart’s deeper affiliation with NASCAR continued this week as the good old boys headed to Alabama’s Talladega super speedway for the Good Sam Club 500 where race fans were provided the opportunity to participate in Race Time at Walmart activities.
Juan Pablo Montoya may not have had the year he would have liked on the NASCAR circuit where he drives the number 42 Target Chevrolet, but his collective accomplishments throughout an illustrious racing career have earned him a sport in the Miami Sports Hall of Champions.
Dario Franchitti and the Target Chip Ganassi race team continued their dominance of the Izod IndyCar Series this year, but any planned championship celebration of a third consecutive championship was marred by the death of fellow driver Dan Wheldon this past Sunday.
Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.
This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya.