July 22, 2015

Men's Wearhouse is enlisting the professional sports community to rally fans and reach a lofty goal for its eighth annual National Suit Drive.

June 22, 2015

It doesn't really matter whether shoppers are familiar with hoops star Emmanuel Mudiay yet, because Foot Locker is launching a campaign that explains everything.

January 9, 2015

After a successful collaboration with the NFL last year, Bloomingdale's is turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game. 

January 9, 2015

After a successful collaboration with the NFL last year, Bloomingdale's is turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game. 

December 12, 2014

HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line. 

December 12, 2014

HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line. 

November 20, 2014

As the NBA season gets fully under way, Lids is looking to capitalize on fan excitement by offering customizable and personalized NBA apparel and headwear for the first time ever. 

November 20, 2014

As the NBA season gets fully under way, Lids is looking to capitalize on fan excitement by offering customizable and personalized NBA apparel and headwear for the first time ever. 

October 16, 2014

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

October 16, 2014

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

September 12, 2014

The Hain Celestial Group, a leading organic and natural products company, and NBA center for the Dallas Mavericks Tyson Chandler have teamed up to digitally publish Tyson's Pro Tips, an insider's guide to improve athletic performance.

September 12, 2014

The Hain Celestial Group, a leading organic and natural products company, and NBA center for the Dallas Mavericks Tyson Chandler have teamed up to digitally publish Tyson's Pro Tips, an insider's guide to improve athletic performance.

August 8, 2014

As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.

May 14, 2014

LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.

April 10, 2014

Jo-Ann Fabric and Craft Stores is teaming with the Cleveland Cavaliers for an unconventional promotion. The craft retailer will be distributing capes to fans at the second annual Superhero Night at the Cavs vs. Boston Celtics game Saturday, April 12 at 7:30 p.m. at Quicken Loans Arena.

February 11, 2014

To launch a new big and tall menswear line Macy’s drafted the biggest and tallest person it could find — Shaquille O’Neal.

December 10, 2013

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son.

November 6, 2013

Talk about an appropriate spokesperson. Monster, a leading manufacturer of headphones and personal audio equipment, has enlisted retired basketball superstar Dr. Shaquille O'Neal to endorse the company’s products across multiple categories.

August 7, 2013

Locker Room by LIDS is the name of a new licensed team merchandise department that will appear in 200 Macy’s stores and Macys.com beginning this fall which could help the nation’s largest department store operator become more relevant to sports fans.

May 16, 2013

Staples is not a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery.

January 10, 2013

Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

November 8, 2012

Zale Corp. has partnered with Shaquille O'Neal for a new, exclusive collection of men’s jewelry.

October 16, 2012

Toys"R"Us has launched its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. The company has once agained teamed up with Shaquille O'Neal to encourage customers to "Give Back with Shaq."

October 18, 2011

Toys“R”Us announced that it has once again teamed up with four-time NBA Champion, actor, philanthropist and entrepreneur Shaquille O’Neal to launch its eighth annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation.