Content about Opinion

April 6, 2012

In the 1950s, when science fiction writers dreamed about the coming age of computers, they assumed that like everything else in their experience, computers would get ever larger as they got more powerful. Some predicted computers would be as big as small towns, maintained by thousands of workers.

March 30, 2012

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

March 14, 2012

The number of eco-labels in the marketplace continues to grow. According to Ecolabelindex (http://www.ecolabelindex.com/, Oct 27), 426 labels circulate in 246 countries and 25 industries. Most commentators are quick to point out the negative consequences: consumer confusion, disinterest and mistrust.

March 9, 2012

To be successful, growth strategies must go beyond theoretical strategic platitudes, proprietary consumer and shopper insights, robust analytics, and innovative growth platforms; they ultimately must be measurable. To be successful in today’s fast changing world, CPG companies and retailers need to be able to quickly confirm that their strategies are working and, if they are not, quickly regroup and adapt. Strategies today need to be living, evolving blueprints that are continually tested, measured, and reinvented.

March 8, 2012

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011? And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

February 8, 2012

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

February 2, 2012

Mobile marketing has been the “next big thing” long enough that it almost seems like old news. Mobile advertising is projected to reach $55 billion in 2012, and has the distinction of being the fastest medium to reach $1 billion in spending; it took only five years, versus 16 years for the Internet to hit that level of investment.

January 5, 2012

In October of 2007, the U.K. newspaper, the Observer, reported that child workers, some as young as 10, were discovered working in an Indian textile factory in slave-like conditions to produce clothes for Gap Kids.  

December 20, 2011

Mobile payments provide retailers an opportunity to take advantage of the newest method of payment. The Center of Retail Research recently released some interesting figures, numbers that clearly shows the growing trend of customers using mobile money.

December 12, 2011

Let’s face it – the Internet has made comparing prices before you buy a no-brainer. Recent surveys show that consumers are more cost conscious than ever before, which means they will accept nothing less than the lowest price. Increased competition and mounting expense pressures have prompted retailers to turn over every rock in an effort to control costs. Every area of a retailer’s business is now under intense scrutiny and divisions previously thought of as “expense” centers, are being required to either generate revenue or be eliminated.

December 7, 2011

A lot has changed between the early 20th Century, when John Wanamaker delivered his famous quotation about the inexactitude of advertising, and March 2011, when Chris Calabrese argued for greater consumer privacy protections at a U.S. Senate Committee hearing.

November 28, 2011

Earlier than ever opening hours over the holiday weekend placed unprecedented demands on store associates.

November 18, 2011

By Donna L. Wilson and Kirk D. Jensen

Illustrating the adage that no good deed goes unpunished, retailers offering financially-strapped or credit-challenged consumers the option of layaway are facing criticism and threats of litigation and regulatory scrutiny. 

November 2, 2011

In an effort to help merchants both achieve and maintain PCI (Payment Card Industry) compliance, technologies for cardholder data security have become more prevalent.

September 6, 2011

The economic challenges sweeping the country have been tough, but, like most things in life, it’s not the challenging times that define you, but what you do during them. For leaders in the retail industry the last few years have led to great innovation, providing the retail industry every opportunity to reinvent in areas across their operations including in the area of environmental sustainability.

August 25, 2011

Picture this setting. The neatly manicured grounds of the spectacular Broadmoor resort are underfoot, the Rocky Mountains are in the background, and the sky above Colorado Springs is a crisp blue. Hundreds of dark-suited senior executives are milling about an early evening reception, sipping wine as white-gloved waiters offer curious looking hors d'oeuvres.

August 9, 2011

The outlet mall industry has undergone a major transition during the past decade and has never been better positioned for future success. This is a significant change from 10 years ago when a stale product mix targeted to a transient shopper base had raised serious questions about the viability of the outlet mall.

August 2, 2011

Buying online from Amazon.com is a fantastic experience.

July 27, 2011

The existence of hunger in America and the concept of food deserts are hard for most Americans to grasp. Simple observations suggests that the majority of us are not missing many meals and grocery stores are so prevalent that profitably operating a food store is a perpetual challenge because of intense competition and the resulting pricing pressure.

July 19, 2011

I’m not shedding any tears over the demise of Borders and neither is anyone else in the retail industry. It’s just business.

July 6, 2011

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

June 14, 2011

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time.

May 4, 2011

For years, many retailers have at least informally been on the lookout for customers who abuse the return transaction process, and in some cases, declined to engage in further business with customers perceived to be engaging in abusive or even fraudulent return transactions.

April 5, 2011

The art and science of researching how shoppers decide is at a crossroad. The shopper insights discipline originally developed when retailers began saying to CPG manufacturers that they have a thorough understanding of behavioral data and its findings, but lack a genuine grasp of how their customers and non-customers think and the “why” that drives that behavior.

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