Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon. The device, called Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone app to emit the scent and sound of sizzling bacon when the rooster crows.
Kraft Foods Group has promoted Sam Rovit, current EVP of strategy, to EVP and president of the company's Oscar Mayer business unit. Rovit succeeds Nick Meriggioli, who will be leaving the organization in early 2014.
The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.