Pacific Sunwear of California Inc. reported a loss of $3.5 million in the first quarter in the same week the retailer found itself in the middle of a national controversy over one of its best-selling T-shirts.
Pacific Sunwear said it will lose less money in the fourth quarter than originally expected after its California lifestyle product assortment resonated with holiday shoppers and drove a 9% same store sales increase.
Pacific Sunwear’s SVP of women’s merchandising and design Christine Lee has resigned. Filling the role on an interim basis will be Brieane Breuer, who joined PacSun in 2007 and is the company's current VP of women's design.
Pacific Sunwear of California announced that net sales from continuing operations for the fourth quarter of fiscal 2012 ended Feb. 2, were $228 million versus net sales from continuing operations of $218.7 million for the fourth quarter of fiscal 2011 ended Jan. 28, 2012.
National sporting goods retailer Hibbett Sports has selected a business intelligence platform developed by QuantiSense, which will allow it to leverage retail analytics so it can improve local assortments across all physical stores.
E-commerce solution-provider Demandware said Monday that Pacific Sunwear of California has launched Demandware’s multichannel commerce solution, powered by the Demandware Commerce platform, across its web, mobile and tablet channels as well as its brick-and-mortar stores.
Pacific Sunwear of California reported that net sales for the second quarter of fiscal 2012 ended July 28, were $210.3 million versus net sales of $200.9 million for the second quarter of fiscal 2011 ended July 30, 2011.