Cute cat videos and funny dog tricks are everywhere on the Internet so it only stands to reason that Petco would unleash customers’ creativity with an Instagram contest as part of a larger holiday initiative.
Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.
The pet category is experiencing growth, and True Value has taken notice. The retailer is paying special attention to statistics that show 72% of pet owners consider their pet a member of their family, and 70% of dog owners think their dog understands how they are feeling better than most people do.
Petco's National Adoption Weekend coincides with Mother's Day, and to honor mom on her special day, the retailer is showcasing moms who have adopted or fostered a pet in need while trying to find homes for pets in shelters.