Content about Rebranding

September 15, 2014

Collective Bias is rebranding its annual blogger conference in 2015 and taking the event on the road with a nationwide tour of 11 cities to facilitate increased participation by brands, bloggers and retailers.

July 24, 2014

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

July 24, 2014

Tablet point of sale company ShopKeep unveiled a redesigned website, logo and tagline earlier this week. The rebranding is intended to accompany ShopKeep’s growth since it started six years ago, and new features such as customized email receipts.

June 17, 2014

The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

April 17, 2013

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

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