Competition from digital entertainment providers may be on the rise, but with an installed base of 43,600 locations, rental activity at Redbox hit a new high in the third quarter and generated traffic for retail partners in the process.
DALLAS - Blockbuster has announced the launch of its first national television advertising campaign in three years. For the first time since 2007, the company will promote itself on every major network and cable networks with its campaign, "Less Waiting. More Watching." The 30-second spot debuted Nov. 22 on programs like NBC's "Today" show and ABC's "Dancing with the Stars: Finale."