REI (Recreational Equipment Inc.), a national outdoor gear and clothing retailer, has announced that Angela Owen has been named SVP marketing and Lee Fromson has become SVP merchandising.
During Lowe's annual conference Tuesday, SVP marketing and advertising Tom Lamb defined the company's target customer by first breaking down home improvement consumers into four distinct groups.
Following a disappointing second quarter and a pledge to improve going into the second half of the year, Lowe's has launched a new brand strategy to help better position itself as a market leader in home improvement retailing.
In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.
Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.
Tim White, SVP marketing at Fashion Bug, and a 30-year retail industry veteran, this week was inducted into the Retail Advertising and Marketing Association’s Advertising Hall of Fame.
Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.