Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.
Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.
Target has committed $15,000 in cash and gift cards to assist the Texas communities impacted by recent tornados.
Sam's Club announced that it is teaming up with The Salvation Army and Off the Field professional football players' wives association for the fifth annual Dream Drive for the Salvation Army.
JCPenney announced that it has launched a new, customizable feature on its website for its annual Angel Giving Tree Online partnership with The Salvation Army.
Target last week announced the donation $250,000 in cash and product to assist with Hurricane Irene relief efforts, pushing the total amount the company has committed to domestic disaster relief to more than $1 million.
Febreze teamed up with the Dallas Forth-Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the NFL Experience, an exhibit held at the Dallas Convention Center.
Sam's Club announced that it has joined Off the Field professional football players' wives association...
Kroger's family of stores, which includes 2,468 supermarkets and multidepartment stores in 31 states under...
JCPenney announced that it is partnering with The Salvation Army once again to help bring...