April 25, 2016

Billabong is deploying an in-store sound and scent strategy to offer customers a more immersive experience.

April 25, 2016

As more members of the millennial generation reach the age where they start settling down and buying homes, Lowe’s wants to be sure it reaches them in a format they find relevant.

April 15, 2016

Facebook is on its way to becoming a vitally important CRM platform. Here are five reasons why.

April 6, 2016

After posting record results in 2015, leading rent-to-own retailer Aaron’s is looking to keep the momentum going with a new ad campaign that highlights the company’s core value proposition.

April 4, 2016

Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”

April 1, 2016

Online fashion site Revolve has entered the world of physical retail with what the brand describes as a “social club.” And similar to an exclusive high-end club, it’s got a members-only model.

March 31, 2016

Walmart and its financial services partners have added a loyalty component to credit, debit and prepaid card offerings that provide an extra incentive to make online purchase.

March 29, 2016

Gen Z and Millennials are big on physical stores—even more so than their older counterparts.

March 28, 2016

Sears, Kohl's and The Home Depot are among the retailers that have earned 2016 Energy Star awards from the EPA for leadership in sustainability efforts.

March 28, 2016

The Container Store is teaming up with Goodwill on a new spring cleaning campaign with a philanthropic angle.

From now through May 15, The Container Store is encouraging customers to declutter and donate via two item donation weekend events at the retailer's locations nationwide, as well as a monetary donation initiative in partnership with Goodwill through the end of the campaign.

March 28, 2016

Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers. 

March 25, 2016

Leveraging its status as a leading lingerie retailer, Victoria’s Secret has released the 2016 edition of its “What is Sexy?” list compiled with social media input to support the launch of several new product lines.

March 23, 2016

Home furnishings retailer RH is rolling out a new membership program that aims to reimagine the luxury shopping experience by adding an element of exclusivity. 

March 23, 2016

Home furnishings retailer West Elm is launching an unprecedented digital campaign connecting customers with local designers and makers.

March 22, 2016

While the annual South By Southwest festival was underway in Austin, regional department store operator Belk was connecting with its core customers in the southeast by hosting a music festival of its own.

 
March 22, 2016

In case you needed yet another reminder of how competitive the online delivery vertical is getting, online deal platform Groupon is adding a new city of operation to its OrderUp on-demand food delivery app.

March 22, 2016

Target Corp.’s partnership with MIT Media Lab and global design firm IDEO is bearing fruit — literally.

March 22, 2016

Urban Outfitters Inc. offers what can appear to be a random and eclectic variety of products on its shelves, but careful planning goes into the specialty chain’s store assortment.

March 22, 2016

Online home furnishings retailer Wayfair Inc. is having success with a proprietary feature that may have been inspired by one of the hottest emerging social platforms.

March 21, 2016

Procter & Gamble, Unilever, Walmart and CVS Health were among this year winners of Effie awards which recognize excellence in shopper marketing.

March 16, 2016

The CVS Health Foundation on Wednesday announced the second round of grants awarded in partnership with the Campaign for Tobacco-Free Kids through the "Making the Next Generation Tobacco-Free" grant program.

March 16, 2016

H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

March 15, 2016

Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

March 15, 2016

As the notion of channel conflict subsides, consumer packaged goods companies who don’t elevate their digital game are playing to lose and a new study from a two industry leaders shows just how much.