July 25, 2014

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

June 26, 2014

Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

June 5, 2014

Spanx has named Jan Singer as CEO, reporting to founder and owner of the company, Sara Blakely.

April 28, 2014

Kimberly-Clark has teamed up with Grammy-nominated singer-songwriter Christina Milian to launch an integrated Celebrate Family UNity ("FUN") platform that leverages social media to not only retain existing consumers but also to reach out to new ones.

April 8, 2014

After a successful launch of a menswear line at Sears, singer Adam Levine is launching an exclusive women’s wear line at 500 Kmart stores and supporting the initiative with a strong digital component.

February 21, 2014

Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

May 8, 2012

Macy's has partnered with fashion icon Nicole Richie (daughter of famed singer Lionel Richie) for an exclusive line for the company's Impulse division.

July 18, 2011

A new infant through tween apparel line from Gwen Stefani called Harajuku Mini for Target is slated to hits stores this fall, according to various media reports of an interview the singer did with Women’s Wear Daily. Prices are expected to range from $3.99 to $39.99.

July 14, 2011

Payless ShoeSource announced that Sierra Kusterbeck, lead singer of alt-rock band VersaEmerge, will be the face and voice of the retailer's new, exclusive teen brand, Brash.

June 6, 2011

An amazing variety of people shop at Walmart stores, which is understandable given the company’s often cited statistic that 140 million people visit its stores weekly. This diversity of customers is one of the things that makes Walmart unique as this video from singer Jessica Frech cleverly illustrates in a light-hearted way. Click here to watch.

May 26, 2011

Target announced that it is partnering with soprano singer, Jackie Evancho, for the exclusive, deluxe edition of her first full-length studio album, “Dream With Me.”

March 14, 2011

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

August 8, 2010

Staples announced that actress Nikki Blonsky, singer JoJo, actor Zac Levi and other celebrities joined...