At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

At a session titled “In-store digital marketing at Walmart: Case studies from 2010,” LaFond introduced the smart network with a promotional video that explained the marketing strategy behind the network – namely, to focus on “Walmart moms,” which it claimed make the majority of purchasing decisions for their households.